
Starward
Starward, an award-winning Australian whisky brand known for its innovative use of red wine barrels, sought to establish a strong presence in the U.S. market. Enter The Anton Eye; our team seamlessly brought Starward’s vision to life through a full-scale digital strategy. The Anton Eye built a robust digital ecosystem from social media management to content creation for website, email, retailer support, and advertising.
By leveraging existing content and executing strategic photoshoots, we effectively shaped Starward’s US brand identity and engaged a growing audience. The results were remarkable. Starward's conversion rates across D2C channels skyrocketed, and monthly bottle sales surged, leading to a staggering 1,000% increase in sales. The revenue generated each month soon equaled the total revenue from the previous year. Beyond organic social, our expertise in paid asset creation further fueled Starward’s success, delivering immense value beyond expectations.
"Think of The Anton Eye as a partner. They’re an extension of your team and will help you to get the best results, so lean on them and understand that they have a lot of knowledge. They’re strong and strategic, so you’ll get the best work out of them if you treat them as an extension of your team." -Tess Syric, Former Marketing Director











