
Sonic
For over 10 years, we’ve had the privilege of working with X Games, and one of our favorite aspects has been collaborating with their event sponsors to create broadcast and social media commercials. We love the challenge of taking brand initiatives and guidelines and blending them seamlessly to resonate with the X Games audience.
In 2024 and 2025, we had the opportunity to do just that with Sonic. We crafted lighthearted, fun spots that showcased the brand’s personality while connecting with X Games fans. Working with top athletes like Tom Schaar, Tyler Bereman, Alex Ferreira, and more, we developed creative that captured the energy of both Sonic and the X Games culture.
"We have been working with Anton Eye for a handful of years and they always deliver high quality content with a great eye for how we are distributing across our TV, digital and social media platforms. As the landscape for content continues to evolve, the team at Anton Eye is always thinking about how we can serve our different audience needs, with different sizes, styles and content that best suits each platform. Jesse and crew are absolute pros and a pleasure to work with to create content for the X Games brand."
-Jason Krutzsch - Former Director, X Games Content Strategy